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What keeps Christine Kalvenes up at night | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Megan Haynes

We’ve got a new series, asking top marketers across the country about their biggest fears and concerns. What are the things of marketing nightmares? First, we chatted with Kraft CMO Tony Matta, and then Caroline Losson, VP marketing at Natrel. Now, we catch up with Christine Kalvenes, CMO, PepsiCo Foods Canada, just six months into her new stint.

http://strategyonline.ca/2014/11/03/what-keeps-christine-kalvenes-up-at-night/
 

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